In its own words, “with
keen reservations,” The Detroit Free Press editorial board on Sunday published
an endorsement thick with excuses but ultimately, I
think, coming out for Gov. Rick Snyder.
This endorsement waffles
more than any endorsement I’ve read or written.
The Free Press, simply
put, said Snyder is more likely to get the job done than his competitor, Democrat
Mark Schauer. But it pulls punches, whines and misses the point of an
endorsement.
I was fortunate to have
good editors at most of the newspapers I worked for. While there was room for
discussion during candidate season, I don’t remember anyone taking a vote, as
The Detroit Free Press said it did, to decide on Snyder.
My editors, individually
and collectively, said if you’re going to endorse someone, then get behind them
and do so. Make your pick and support that pick with the many good reasons why you've chosen your candidate.
Newspapers, at least
when I worked at them, understood their community value. They were there to
lead, not half-endorse someone with a snivel and an implied, “I’m sorry we have
to do this.”
There was never any
democracy in any newsroom I ever worked in. During candidate season, candidates
for office were invited in for interviews. Very often the editorial board sat
in on interviews.
After the interviews,
there was always lively discussion from members of the editorial board. But
they knew no vote would be taken. The discussion was an attempt to persuade the
editor, who wrote the endorsement, to go with one candidate or another. It was
understood that ultimately, this was the editor’s call.
That was because
editorials were not supposed to reflect a house divided. Editorials were
supposed to clearly lead, which The Detroit Free Press seems afraid to do.
The other clear rule I
learned about endorsements is that once a decision has been made, the editor
writes the editorial without sniping at the candidate not selected. The Free
Press doesn’t snipe at Schauer – far from it. It lauds him for several reasons,
but then seems to grudgingly get around to the fact that they chose the other
guy.
At least The Detroit
News came out with a clear, uncluttered, unremorseful endorsement for Snyder.
You should demand more
of your opinion makers. They, in the case of The Free Press, need readers. You,
as a member of the community, should tell The Free Press to go about the
business of doing its job well and not delivering to your doorstep an almost
split-decision on the governor’s race.
That’s not leading.